This advertisement is from 1938. The text of the ad is reprinted below:

…which reads:
"TELETYPE" speeds handling of perishables

Missouri Pacific Lines

Missouri Pacific — long a Teletype user — is extending its facilities. An article by W. Rogers, Superintendent of Telegraph, tells you why. He says, in part:

"Installation of Teletype at Little Rock, North Little Rock and Texarkana, to be used in handling of messages and wheel report-consists, was completed April 6. The purpose of this installation and others contemplated is two-fold: first, to get trains through terminals more promptly and, second, to furnish more promptly complete information to the service and diversion bureaus."

Here's how simple it is to "wheel" a train by Teletype. For example: Missouri Pacific's "Lettuce Block," carrying perishables.

1. The Texarkana yard clerk fills out the wheel report-consist on his Teletype printer.

2. This automatically types a copy on the printer and prepares a tape on a Teletype reperforator in Little Rock.

3. This tape is run through the transmitter and…

4. The records are reproduced automatically at North Little Rock and St. Louis, where they are passed on to final destination — only a few minutes after they were typed in Texarkana!

The message is typed only once. All relaying —which reduces number of circuits required — is automatic. Duplexed circuits handle messages in both directions simultaneously.

Everyone interested in the train movement has full information at all times. Switching, diverting, setting out and disposing of contents at destination are greatly speeded-up.

We'll gladly send you a reprint of Mr. Rogers' article fully describing this application. May our engineers show you how Teletype can help your road? Teletype Corp., 1400 Wrightwood Ave., Chicago, Ill.

TELETYPE
Reg. U.S. Pat. Off.
Subsidiary of
Western Electric Company

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