This advertisement is from 1959. The text of the ad is reprinted below:

Like a lighthouse on the highway

A thoughtful husband, hurrying home, phones to reassure his wife.
A young family calls ahead to make reservations for the night.
A vacationing couple enjoys a telephone visit with old friends off their route.
A sputtering car coasts to a stop and two grateful women phone for road service.

Lighted outdoor telephone booths are multiplying along America's highways. They and half a million other public telephones -- in stores, stations, hotels, motels, airports and other places -- make telephone service more useful and convenient day or night.

Public telephones get things done wherever you are. They save you time and trouble. Use them like your own phone -- to visit a friend, check an address, thank a hostess -- to make reports, appointments, sales. There's always a public phone handy to help you.

BELL TELEPHONE SYSTEM

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