This advertisement is from 1961. The text of the ad is reprinted below:
This was the first telephone booth
It was "invented" in 1877. Alexander Graham Bell and Thomas A. Watson had to shout into the primitive telephone on intercity tests. This annoyed their Boston landlady.
Then Watson had an idea. One night he rolled some blankets into a loose tunnel, and crawled in with his telephone. It was dark, it was hot, but it worked. While Watson bellowed, the landlady slept serenely!
but today's serve you better by far, wherever you are!
THE AIRLIGHT BOOTH
Watson's woolly cave has grown into this modern glass-and-aluminum booth, used indoors or out. At night, it's a reassuring lighthouse along city streets and major highways. When you see it, you know that service and protection are at hand.
THE WALK-UP PHONE
As busy Americans make more and more calls, the Bell System makes service even more convenient. This newest public phone, called the Walk-Up, saves lots of time and steps. You'll find it as convenient as the corner mail box.
THE DRIVE-UP PHONE
Like the drive-in movies and drive-in bank, the Drive-Up Phone is a natural for a nation on wheels. Forget something? Late for a date? Need room reservations miles ahead? Just pull off the road and call -- as you would on your own phone.
A thoughtful husband, hurrying home, phones to reassure his wife.
A young family calls ahead to make reservations for the night.
A vacationing couple enjoys a telephone visit with old friends off their route.
A sputtering car coasts to a stop and two grateful women phone for road service.
Lighted outdoor telephone booths are multiplying along America's highways. They and half a million other public telephones -- in stores, stations, hotels, motels, airports and other places -- make telephone service more useful and convenient day or night.
Public telephones get things done wherever you are. They save you time and trouble. Use them like your own phone -- to visit a friend, check an address, thank a hostess -- to make reports, appointments, sales. There's always a public phone handy to help you.
BELL TELEPHONE SYSTEM