This advertisement is from 1960. The text of the ad is reprinted below:

The Call Director telephone is available in 18-button and 30-button models—in green, gray or beige. Just look at the ways you can use the Call Director telephone to increase operating efficiency and profits…

• You can talk with others in your office, store or plant by merely pushing a button or dialing a number. If you get a busy signal, a special “camp-on” feature automatically connects you when the line is free.
• You can add another inside person to an outside call and have a three-way conversation. You save the time and both involved in transferring calls back and forth.
• You can set up a telephone conference with as many as six people – at the touch of a button. Several different conference groups can be arranged. No need to reserve meeting rooms. No lost time in corridors and elevators. You get down to business fast by phone, right at your desk.
• You can have as many as 29 outside, extension or intercom lines at your fingertips all the time. You get more done, because you don’t have to leave your office so often.

Never before could a business phone serve you so effectively!

Learn how the new Call Director telephone with Bell System intercom can be tailored to your firm’s exact needs and improve its profit picture. Just call you Bell Telephone business office, and a Bell representative will bring you the whole story. No obligation.

This six-button telephone also offers a range of flexible intercom features.

BELL TELEPHONE SYSTEM

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