This advertisement is from 1937. The text of the ad is reprinted below:

Did you ever see THIS before?

Inconspicuous but important is the name "Western Electric" on your telephone.

You may never have noticed it, yet it has been there for years. And it has a great deal to do with the quality and low cost of telephone service.

Western Electric has been making Bell System equipment for over half a century. Its specialized production and purchasing have enabled the operating companies in the Bell System to buy equipment and supplies of the highest quality at reasonable prices. Western Electric serve further by maintaining a nation-wide system for the rapid delivery of material and apparatus.

This is an important factor in providing good telephone service from day to day and speeding its restoration in time of fire, flood or other emergency.

Western Electric is an integral part of the Bell System and has the same objectives as the rest of the organization. It plays its part in making your telephone service dependable, efficient and inexpensive — the best in the world.

BELL TELEPHONE SYSTEM

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